My Work

Boots pharmacy

Over several years I’ve worked for Boots as an employee then as a freelancer.

My work has included:

  • Researching and writing health information for a lay audience 

  • Ensuring the content I write meets their pharmacy, legal and medical standards

  • Writing landing page copy for their Macmillan Cancer Support campaign

  • Editing health information to ensure it’s accurate and meets brand guidelines particularly on tone of voice

  • Interviewing subject matter experts such as pharmacists, opticians and dietitians

  • Working on marketing campaigns on subjects such as heart health, eye health, smoking  and nutrition.

“Becca delivered well researched and brilliantly written health copy for us. She captured our tone of voice perfectly, with warm and reassuring content that simplified complex topics for our audience.”

Fliss Mather
Copy Team Manager, Boots

Natasha’s Allergy Research Foundation

I provided copywriting support to Natasha’s Allergy Research Foundation while it was The Times Christmas Appeal Charity and then when it launched Allergy School, the charity’s pioneering education programme. 

I helped by:

  • Writing social media posts for the launch of Allergy School

  • Interviewing people with food allergies and writing up their stories

  • Putting together an in-depth report on food allergies

  • Writing case studies for their bursary programme

  • Drafting press releases and blog content.

“It was great to have Becca on board for a few months at The Natasha Allergy Research Foundation to help with a number of specific projects. Her work was thorough, accurate and delivered to deadline and a real help on the comms side of the charity. Thank you.”

Rachel Ellis

Director of Communications, Natasha’s Allergy Research Foundation

Radleys

As a content writer and strategist for the digital marketing agency Hallam my main client was the life sciences company Radleys. 

I supported them by:

  • Researching and writing blog content for a pharmaceutical audience

  • Interviewing their customers and writing case studies

  • Running a persona workshop to give us a better understanding of the client’s target audience

  • Producing a content strategy tailored to the client’s goals.

Allergy Activism Work

As the mother of a child with a peanut allergy I’m also a passionate advocate for people with food allergies.

So far my work as an allergy activist has included:

  • Writing blog content for key change makers in the allergy community such as The Allergy Team and Equal Eats

  • Gaining media coverage on itv news, Sky and Wales Online to raise allergy awareness.

  • Being interviewed about allergies to help inform the development of allergy training for retailers like Greggs. 

Medical Technologies Innovation Facility (MTIF)

When MTIF launched they needed copy for a brand new website.

I supported them by:

  • Interviewing their in-house experts to gather information about the scientific services they’d be offering

  • Writing engaging category page copy that clearly communicated their offering