My Work
Boots Pharmacy
My work for Boots has included:
Researching and writing health information for a lay audience
Ensuring the content I write meets their pharmacy, legal and medical standards
Writing copy for their Macmillan Cancer Support campaign
Editing health information to ensure it’s accurate and meets brand guidelines particularly on tone of voice
Interviewing subject matter experts such as pharmacists, opticians and dietitians
Working on marketing campaigns on subjects such as heart health, eye health, smoking and nutrition.
“Becca delivered well researched and brilliantly written health copy for us. She captured our tone of voice perfectly, with warm and reassuring content that simplified complex topics for our audience.”
Fliss Mather
Copy Team Manager, Boots
Natasha’s Allergy Research Foundation
I provided copywriting support to Natasha’s Allergy Research Foundation while it was The Times Christmas Appeal Charity and then when it launched Allergy School, the charity’s pioneering education programme.
I helped by:
Writing social media posts for the launch of Allergy School
Interviewing people with food allergies and writing up their stories
Putting together an in-depth report on food allergies
Writing case studies for their bursary programme
Drafting press releases and blog content.
“It was great to have Becca on board for a few months at The Natasha Allergy Research Foundation to help with a number of specific projects. Her work was thorough, accurate and delivered to deadline and a real help on the comms side of the charity. Thank you.”
Rachel Ellis
Director of Communications, Natasha’s Allergy Research Foundation
Journalism
BBC
How autism can affect your relationship with food
BBC
Butter or margarine – which is better for you?
Charity Digital
Charities share their top tips for rebranding
Rare Revolution
Fostering greater collaboration in rare disease research
Reach Your Peak
I provided freelance copywriting support to Reach Your Peak , a platform dedicated to providing exercise to people with Parkinson’s.
My work for them included:
Writing SEO-friendly content.
Interviewing their clients and writing case studies.
Writing monthly blog content.
Carrying out research including interviewing subject matter experts.
“Becca created a series of blogs for Reach Your Peak on living and exercising with Parkinson's. She took time to understand the condition, speaking to our community and producing some really insightful blog content. I wouldn't hesitate to recommend her!”
Maria Lewis, Co-founder and Director of Reach Your Peak
As a content writer and strategist for the digital marketing agency Hallam my main client was the life sciences company Radleys. I supported them by:
Researching and writing blog content for a pharmaceutical audience
Writing case studies
Running a persona workshop
Producing a content strategy
Radleys
Medical Technologies Innovation Facility (MTIF)
When MTIF launched they needed copy for a brand new website. I supported them by:
Interviewing their in-house experts to gather information about the scientific services they’d be offering
Writing engaging category page copy that clearly communicated their offering
Allergy Activism Work
As the mother of a child with a peanut allergy I’m also a passionate advocate for people with food allergies.
So far my work as an allergy activist has included:
Writing blog content for key change makers in the allergy community such as The Allergy Team and Equal Eats
Gaining media coverage on itv news, Sky and Wales Online to raise allergy awareness.
Being interviewed about allergies to help inform the development of allergy training for retailers like Greggs.
